Rabbit – The Origin Story of Orange

Rabbit – The Origin Story of Orange

Alexander Fergusson-Cooper

Alexander Fergusson-Cooper
Business Development Manager
at TinCan Comms Ltd

In 1992 Manchester, a Hong Kong conglomerate called Hutchison Telecommunications International Limited released a new service called Rabbit.

Rabbit was only to last until the following year before becoming defunct due to new technologies. The service provided by Rabbit was known as a ‘Location- Specific Telepoint.’ It worked similarly to how mobile masts work, just on a much smaller scale.